Who We Are
Home cooks are our heroes; it's as simple as that. Allrecipes is a community built by and for kitchen experts: The cooks who will dedicate two days to a perfect beef bourguignon but love the simplicity of a slow-cooker rendition, too. The bakers who labor over a showstopping 9-layer cake but will just as happily doctor boxed brownies for a rich weeknight dessert. The entertainers who just want a solid snack spread, without spending the whole evening shuffling dishes in and out of the oven.
Most importantly, Allrecipes connects home cooks with their greatest sources of inspiration — other home cooks. We're the world's leading digital food brand, and that inspires us to do everything possible to keep our community vibrant. Sixty-million home cooks deserve no less.
Our History
Founded in 1997 as CookieRecipe.com, Allrecipes changed the food world by providing the tools to share recipes and cooking tips, while celebrating the expertise of home cooks online. Since then, Allrecipes has become the world's largest community-driven food brand, providing trusted resources to more than 60 million home cooks each month.
Every day, cooks from around the world publish recipes and inspire one another through recipe photos, ratings, reviews, and videos. The combination of the Allrecipes community with our team of editorial and kitchen professionals provides authority found nowhere else on the internet and has turned the brand into an indispensable resource for cooks of all skill levels.
You can connect with us and our 11M followers on social media, too. On TikTok, learn how much salt to add to your pasta water or find out if air fryer custard toast lives up to the hype. On Facebook, Pinterest, and Twitter, browse easy weeknight meals and scour reviews of the world's best air fryers. Find photo-worth dinner inspiration on Instagram. And on YouTube, cook along with Chef John, who serves up creative, new recipes weekly — alongside a few good laughs and a well-timed pun.
In 2020, Allrecipes launched our first podcast, Homemade which you can find on all major audio platforms. Our hosts interview chefs, cookbook authors and home cooks who share their stories, food memories, and favorite moments in the kitchen.
If you own an Amazon Alexa or Google Assistant device, you'll find our recipes easily discoverable via Voice search. Apple and Android users can access their saved recipes and search using the Dinner Spinner app.
Above all, we are:
- Friendly We are your best friend in the kitchen.
- Supportive We don't judge, but we like to dish about new ideas.
- Creative We inspire creativity for the big, the small, and everything in between.
- Approachable No attitude here!
- Down-to-Earth We enjoy family, friends, and a good laugh.
- Fun We love food and cooking, but we don't take it too seriously.
Allrecipes Magazine
The food industry's first large-scale digital-to-print brand extension, Allrecipes magazine launched in 2013. Now published six times a year, it reaches an audience of nearly 9 million. The magazine serves up a seasonal slice of recipes and real-cook wisdom from Allrecipes.com — along with the best of what's new from the greater food and cooking community (emerging trends, entertaining ideas, new products, and more). We aim for a mix of approachable inspiration and down-to-earth service in every issue.
A majority of the recipes in Allrecipes magazine start with creations shared by home cooks on Allrecipes.com. All are tested, tasted, refined, edited, and professionally photographed before they appear in the magazine. Our editors and contributors also research and write about entertaining, diverse cuisines, Allrecipes Allstars and other fascinating cooks, kitchen decor and organization, cooking gadgets and gear, culinary travel, health, special diets, nutrition, parenting, and pets. We incorporate the best advice from editors, testers, and the cooking community to make good recipes better, great recipes easier, and every day a little more delicious.
The Allrecipes Community
The heart of Allrecipes is the community of home cooks who share their beloved family recipes, create new recipes, and photograph, rate, and review each other's recipes. Each week, more than 15 million registered members add more than 2,000 recipe ratings, 800 new recipe photos, and almost 200 new recipes to the site. And every minute of every day, 27 people are saving recipes they love or want to try later.
Community Guidelines
We moderate every review and photograph added to a recipe. When leaving reviews, we ask that you remember a fellow Allrecipes community member has shared their recipe with you. Constructive feedback is always welcome, but rude, mean, disrespectful, or spammy comments are not welcome and will not be approved.
The Allrecipes Allstars
Food bloggers, registered dieticians, and even food scientists make up our enthusiastic group of Allrecipes Allstars — brand ambassadors whose recipes feature prominently across the site and on social media. The crew of 100+ food lovers submitted more than 550 recipes in 2021, posted nearly 1,800 new photos, and shared their expert cooking and shopping tips with the community all year long. In short, they make your home cooking adventures even more successful.
Sound like fun? Apply to join the Allrecipes Allstar team. We're always recruiting.
Recipe Approval and Testing
Kitchen-Approved Recipes
When Allrecipes readers add a recipe to the site, they may choose to save it as private, only share it on their profile page, or submit it for Kitchen Approved consideration. Recipes submitted to be Kitchen Approved are evaluated by our team of recipe editors, who ensure the originality and reliability of each recipe, and edit for Allrecipes style. Each recipe undergoes a series of reviews for:
- Duplication: Editors verify that the recipe doesn't duplicate another that has already been published.
- Completion: The ingredient list is evaluated to be sure it is complete, that measurements are correct, and that ingredients are properly ordered and grouped according to their use.
- Accuracy: Serving sizes and yields are checked for accuracy and to be sure that recipes reflect USDA dietary recommendations.
- Replication: Recipes are reviewed and edited to ensure they are replicable when following the instructions. Editors assess the techniques, equipment, and appliances in the recipe, then explain any intermediate or advanced techniques with simple language and visuals.
- Health claims: Editors evaluate the use of any health or nutrition claims — such as healthy, low-carb, low-fat, or paleo — based on guidelines from the dieticians at our sister brand, Eating Well.
Once recipes are evaluated and edited, they are not only reliable but also compatible with our nutrition analysis, scaling, shopping list, and other recipe tools. Only the best recipes achieve Kitchen Approved status and get published and promoted.
After publication, the Allrecipes audience can add their own photos, ratings, and reviews to recipes. In the reviews, they share tips for making recipes even better and adjusting them to personal tastes or diets.
Allrecipes Magazine Recipe Testing
Recipes selected for publication in Allrecipes magazine get further scrutiny and testing to ensure success at home. Magazine recipes are tested one to four times in our test kitchens in Des Moines, Iowa, and Birmingham, Alabama.
Trained test kitchen professionals prepare every recipe and then taste and evaluate it with recipe and story editors, confirming and clarifying all key components (including ingredient types and amounts, cooking procedures and times and temperatures, yields), and incorporating changes as needed to improve flavor, ease, and visual appeal.
For recipes that have a long trail of user commentary, editors and testers also evaluate and incorporate suggestions from the community. Fully tested and edited recipes are then prepared by a food stylist for professional photography and reviewed again by a registered dietitian for nutrition and health-related tags used in the magazine (Healthy Pick, Vegetarian, Vegan, Gluten-Free).
Product Reviews
Our product reviews are independent and based on research and product testing — if you visit links within our content, we may receive commissions from your purchases, but we never receive any compensation or consideration for the content of our recommendations. Learn more about our review process.
Diversity and Inclusion
Allrecipes is and always has been a community built around love. We are people who love food, love to cook, and love to share recipes and stories. There is no room for hate, racism, or inequality in our community. The 60 million cooks who make up the Allrecipes audience are extraordinarily diverse. We strive to celebrate the home cooks who bring Allrecipes to life, featuring them on the recipes and in the pages of Allrecipes magazine.
We are committed to the goal of having contributors, featured cooks, featured recipes, and stories reflect the diversity of the Allrecipes community in our digital properties and in the magazine. We still have much work to do.
We are working to highlight more of the stories and traditions of our diverse community members. In 2022, we are reviewing and editing content representing 20 percent of our traffic, with the goal of removing any bias in language and instances of cultural appropriation, including language around race, gender, sexual orientation, and glamorized colonialism.
We are also focused on recruiting more diverse voices and diverse contributors to our staff, our freelance pool, and our Allrecipes Allstars brand ambassador program. And we are working to ensure that our video and voice programming features the same diversity as our audience.
We are dedicated to working with recipe developers, food writers, editors, food stylists, photographers, videographers, podcasters, illustrators, and models who reflect the strength and diversity of our community.
Editorial Guidelines
At Allrecipes, we take great pride in the quality of our content. Our writers, photographers, and editors create original, accurate, and engaging content that reflects the interests and concerns of home cooks, and our recipe editors verify all user submissions before publication.
Original illustrations, graphics, images, and videos are created by internal teams who collaborate with experts in their fields to produce assets that represent diverse voices, perspectives, and context. Photos and videos are not edited in any way that may cause them to be false or misleading.
We correct any factual errors in a transparent manner and strive to make it easy for our readers to bring errors to our attention.
Read our full integrity promise including our policies on accuracy and corrections, fact checking independence and impartiality, and originality here.